Are you looking for a Toronto real estate team to explain how the selling process works in our current market conditions, without undue pressure or obligation?
Are you seeking a property group collectively committed to making it as effortless as possible for you while garnering top dollar?
I’m Steve Fudge, and I sell real estate in Toronto, Ontario, Canada. With over 35 years of experience as a Top Producing Toronto realtor – and having executed hundreds of transactions representing both Buyers and Sellers of freehold and condominium housing across the original City of Toronto – my team and I are committed to serving you with a custom sales program specifically designed to showcase your property in its optimum light!
When you enlist the Urbaneer Team, we feature your property for sale on multiple platforms with multi-faceted promotions. And best of all – it’s custom-created by us to attract qualified buyers interested specifically in your neighbourhood, your dwelling type, and the architectural and design features unique to your property.
We Serve You From Beginning To End
One of the first things we do after making our introduction is walk through your property in your presence to collectively assess the opportunities and constraints of your dwelling and its location, determine how to best enhance its features, minimize its limitations in person and in positioning, and identify ways to elevate the property’s presentation and maximize your return on investment. This includes helping you prioritize what deficiencies should be tended to, if any, summarize where and what you should pare down and pre-pack in advance of moving, and, as part of our Urbaneer Style Enhancement Service, recommend what existing contents should be removed – due to size, condition, or utility – in advance of listing to ensure your property presents its spacious best. This is an important consideration and distinction for homeowners to understand because, as I wrote in Why Staging Is Important When Selling Real Estate, ‘how we present a dwelling for sale’ and ‘how we live in our home’ are two distinct processes and experiences. Even when our objective is to keep as much of our client’s belongings in place – which is much easier and less intrusive an undertaking than hiring a professional staging firm – editing a household of some of its contents is inevitable.
Why? Because the place in which one’s domestic affections have been grounded, particularly by one’s chosen family over a period of years, is typically full of objects and tokens with meaning and memories that have been endearingly collected over time and unintentionally cluttered by sentiment. And please understand, as I write this, we genuinely adore a house that has the patina of a well-loved home, and we make every effort to capture and distill its essence when we’re preparing a property for sale.
However, our profession is in the shelter industry, and our business is maximizing the financial gain of our client’s bricks-and-mortar investment. Because of this, presenting a dwelling for sale is dramatically different from making a home. But this doesn’t mean we’re disinvested in honouring its history. In fact, because the contents of a home tell the story of its occupants, we keep the pieces that align with the home’s character and presence, while the ones we select are symbolic placeholders representing the next owner. In this respect, although we’re acutely aware of housing trends, we’re highly attuned to the power of place. Instead of filling a property with over-the-top stuff that draws too much attention, the items we carefully choose serve to support the domestic stage, where the dwelling itself is the star of the show.
We edit a client’s home so prospective purchasers can navigate easily through the space without consciously working around contents, and we incorporate a few select pieces from our own curated cache that speak to form and function, are identifiably on-trend, and provide intentional cues. After all, the key to successfully executing a place with pop is not limited to its appeal on Instagram, but to taking the target market across the threshold on the journey to domestic desire. This means putting them on a space plan path that flows effortlessly, is carefully revealed, is elevated yet accessible, and purposefully presented so Buyers can see how the property will support and enhance their personal lives.
We Create Context By Sharing Community & Neighbourhood Information
We believe it’s really important to tell the story. This means our feature sheets can often run up to 14 or 16 pages of professional photographs, floor plan visuals, and custom copy promoting the benefits of the neighbourhood, the history & amenities of the property, the features of the residence, a summary of upgrades & an annual accounting of operating expenses. If you’re receptive, we have you write a ‘Note From Our Sellers’ that we insert into the sales and marketing package. In it, we encourage you to share your go-to neighbourhood destinations, perhaps a bit about the fabric of the community, the qualities of your home that make it special to you, and even some of the memories you made within these four walls with your chosen family. Frankly, the Note is always well-received by prospective purchasers. They appreciate the personal touch. And it calls clearly to the fact that we’re not just selling bricks and mortar. We’re selling a Home. With a history. And we love to tell its story.
In the case of this charming family residence – A Sensational Sun-Kissed Semi In Oakwood Village – the moment it went onto the Multiple Listing Service ‘For Sale’ – we launched our property promotions program on social media & print, to our client base and the property’s target markets.
While the property is offered for sale, each prospective purchaser viewing the property receives a digital promotions package. Upon request, they also receive the Due Diligence Documents. (For condos, this includes the Status Certificate and associated condo documents on operations, budgets, future funding, maintenance & repair, and property management information, and for houses this includes a pre-sale home inspection report, a report on the suitability for a garden or laneway suite, and, if applicable, rental income potential. This critical information is available immediately, given our objective is to convert prospective Buyers into active Bidders.
Targeting Buyers By Promoting Oakwood Village & Area Amenities
During the listing period, we created, published, and promoted the following articles to expand awareness about this family home on Vaughan Road. Our objective is to ensure the Buyer is well-informed and well-prepared when they submit an Offer to Purchase.
Each of these included a large promotion for the property and a call to action with links!
Fairbank Memorial Park & Community Centre in Oakwood Village
A Rich Tradition Of Flavour At Nona Lia On Oakwood Avenue
The Eglinton Crosstown LRT: 15 Years In The Making!
Toronto Life Researches Up-And-Coming Neighbourhoods Homebuyers Should Know
What Is & Isn’t Covered By A Home Inspection?
Hot Eats At Taco Fuego in Oakwood Village
Discover Something New At The Oakwood Village Library & Arts Centre
Walk Score: Measuring Pedestrian-Friendly Neighbourhoods
The Brand New Oakwood Station On Toronto’s Eglinton LRT Line
Over 3600 Units In 14 Buildings Planned For Oakwood Village
We HeART Vibrant Oakwood Avenue: A Growing Toronto Arts District
*The property was also featured in our Monthly E-Newsletter. Does your realtor do this?
(If they don’t, consider calling us so we can introduce our services. We would love to be your value-added realtor of choice.)
The Outcome
Listed 3 times for a total of 111 days on the market during one of Toronto Real Estate’s slowest periods, having received 3 offers in total, we sold this property for 97% of the list price.
Listed for $899,000, the property sold for $870,000.
A Program Tailored To Buyers – And You!
Although almost any realtor can sell a property in Toronto, finding the right Buyer – including those who live outside the city and may never cross the threshold of your dwelling until after they’ve secured the property – and exposing it to the target market requires a company that understands the nuances of your property type, where it’s located, who the Buyer profiles are, and how to be effective in capturing their attention and convincing them the residence has all the qualities they’re seeking.
It’s also about meeting the individual needs and criteria of you, the Seller. Whether you’re looking to facilitate a quick sale, find a Buyer who will complement the fabric of the community, or your objective is to achieve the highest price, at Urbaneer.com we welcome facilitating your specific needs and requirements. Quite frankly, we have never subscribed to the one-size-fits-all approach to the promotion and sale of real estate; homes are as unique and multifaceted as their Sellers! If you’re seeking a top-notch, ‘white glove’, professional, and caring team, give us a ring or email us. It would be our pleasure to make an introduction!
Want to learn more? At Urbaneer.com, we offer a strategic sales program derived from data, comprehension, and historical knowledge gleaned from decades of experience. Check out our approaches and strategies to marketing properties in Toronto, Ontario, Canada in:
Marketing Your Toronto Real Estate With Urbaneer’s Steven Fudge
Marketing Your Home With Urbaneer: Social Media
Psssst… it works!
Here are a selection of other properties we sold – and exactly how we did it!
How Urbaneer’s Custom Marketing Program Sold This Family-Friendly Home In Riverdale
How Urbaneer’s Tailored Marketing Program Sold This Boutique Condominium At Bayview & Sheppard
How Urbaneer Sold An East York Bungalow ‘Estate Sale’ For Redevelopment
How Urbaneer’s Custom Marketing Program Sold This Handsome Edwardian Residence In East York
How Urbaneer’s Custom Marketing Program Sold This Authentic Broadview Loft In Riverside
How Urbaneer’s Toronto Real Estate Marketing Program Sold This Sun-Soaked Semi In Swansea
How Urbaneer’s Toronto Real Estate Marketing Program Sold This 1930’s Swansea Bungalow
How Urbaneer’s Toronto Real Estate Marketing Program Sold This Roncesvalles Duplex In The Pandemic
How Urbaneer’s Tailored Toronto Real Estate Marketing Program Sold This House During The Pandemic
How Urbaneer’s Tailored Toronto Real Estate Marketing Sold This Condo During The Pandemic
Since 1989, I’ve steered my career through a real estate market crash and burn; survived a slow painful cross-country recession; completed an M.E.S. graduate degree from York University called ‘Planning Housing Environments’; executed the concept, sales & marketing of multiple new condo and vintage loft conversions; and guided hundreds of clients through the purchase and sale of hundreds of freehold and condominium dwellings across the original City of Toronto. From a gritty port industrial city into a glittering post-industrial global centre, I’ve navigated the ebbs and flows of a property market as a consistent Top Producer. And I remain as passionate about it today as when I started.
Please consider contacting me at 416-845-9905 or emailing me at Steve@urbaneer.com. It would be my pleasure to assist you.
We’d love to introduce you to our services.
Serving first-time Buyers, upsizers, downsizers, and people building their long-term property portfolios, our mandate is to help clients choose the property that will deliver the highest future return on their investment while ensuring it best serves their practical needs and their dream of “Home” during their ownership.
Are you considering selling? We welcome providing you with a comprehensive assessment free of charge, including determining your Buyer profile, optimizing your return on investment, and tailoring the listing process to your circumstances. Check out How Urbaneer’s Custom Marketing Program Sold This Family-Friendly Home In Riverdale to learn more about what we do!
Consider letting Urbaneer guide you through your Buying or Selling process, without pressure or hassle.
We are here to help!
-The Urbaneer Team
Steven Fudge, Sales Representative
& The Innovative Urbaneer Team
Bosley Real Estate Ltd., Brokerage – (416) 322-800
– we’re here to earn your trust, then your business –
Celebrating Thirty-Five Years As A Top-Producing Toronto Realtor
*Did you know we were recently listed as one of The Top 60 Best Toronto Blogs & Websites? And we earned the #5 spot on Feedspot’s Top 30 Toronto Real Estate Blogs & Websites’ List!
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*Love Canadian Housing? Check out Steve’s University Student Mentorship site called Canadian Real Estate, Housing & Home, which focuses on architecture, landscape, design, products, and real estate in Canada!