If you’re simply looking for one Buyer, it’s not difficult to sell your Toronto property. But then how do you know that you’re receiving the best possible price? Employing a strategy that generates multiple offers allows our Sellers the piece of mind that they are receiving true market value for their property at that moment in time.
That was exactly the case with our summer sale (during a heat wave no less!) of a one-bedroom condo on Wellington Street West in the Entertainment District. Our marketing program generated an abundance of interest that then translated into many interested Buyers (ensuring top dollar!) and allowed them the opportunity to choose the bid which best aligned with their objectives and desires.
And we executed this in a timely, efficient manner! Here’s how!
When you enlist the services of my team in the marketing and sale of your Toronto property, in addition to custom-crafting a visually arresting online and print sales prospectus that shines the spotlight on your home, we create engaging original content that celebrates the popular local everyday amenities beloved by your community.
We find promoting the day-to-day village life that a potential new owner will enjoy once the pandemic has passed – highlighting top restaurants, nearby green spaces, recreation opportunities, and engaging cultural amenities – particularly effective in increasing the interest in the property itself. After all, any house hunter will tell you that finding a home that is ‘the one’ has as much to do with where it is as with what it is. That’s because your life extends far beyond those four walls, into the community that surrounds them.
We brought ‘Living Well On Wellington Street West‘ to market for $499,900. Offered for sale using the List Low Holdback Strategy, we spent seven days leading up to the offer date promoting this stylish property to the neighbourhood and its target market, rolling out several pieces of engaging urban lifestyle content – tailored to our potential buyer demographic. These were posted on our blog and social media feeds including Facebook, Twitter, and Instagram.
In this instance, it was likely that the end user would be a young professional or investor who considered the ‘big city, bright lights’ location of this condo a boon. Close to work AND play? Yes, please! Located in the Entertainment District, this condo is a quick streetcar ride to the financial core or University of Toronto, a short stroll to hip King West and Queen West, and moments to the Billy Bishop Island Airport for weekend getaways, so there was a possibility our buyer would be downsizing zoomers who wished to remain in the heart of it all. Also, being a pet-friendly building in an area with many great pet amenities, we wanted to appeal to dog owners too.
Each one of the blogs above ends with a ‘call to action’ to view our Wellington Street listing, and each was promoted through our various social media platforms.
We also performed a Style Enhancement, where we reconfigure a space to present at its best, using the Seller’s existing furnishings and adding some of our own pieces. It’s all part of Urbaneer’s standard listing services!
Every realtor who showed the property received a digital promotions package which included all our Amenity Content promoting the area and the Feature Sheet, in addition to the Sale Prospectus. The Status Certificate was made available upon request.
Listed for $499,900, our Seller received 4 offers for their consideration, and accepted a condition-free offer for $610,000, accompanied by a $40,000 deposit!
We also received this incredibly lovely note from the Seller afterward, which mentions both her buying and selling journeys with us:
Ensuring a quick and profitable sale is all about understanding the market’s layers and momentum as it relates to your own specific property segment. But it’s also about meeting the individual needs and criteria of each individual Seller. One may be willing to accept less money from a Buyer they believe is ‘more deserving’ or a better fit for the community, another may want limited showings or their tenants assumed, another may need their home sold in 7 days, etc. We embrace the challenge and don’t subscribe to the one-size fits all approach to property promotion!
Whether you are buying or selling, this market requires a well-thought-out strategy derived from data, comprehension, and historical knowledge gleaned from decades of experience.
Want to learn more? These two blogs share our approach and strategy to marketing, including Social Media:
Psssst… it works!
Here are a selection of other properties we sold – and exactly how we did it!
Are you planning to sell your home – today or down the road? With my finger on the pulse of the market today, as well as a shrewd and strategic of profitable real estate ownership for the future, we are here to help!
My team and I are here to help!
With decades of experience navigating the ever-changing Toronto real estate market, a commitment to promote the sale of properties like yours with interesting and relevant information, and the ability to guide Buyers with credible insights and well-informed guidance, we are here to help without pressure or hassle.
Thanks for reading!
-The Urbaneer Team
Steven Fudge, Sales Representative
& The Innovative Urbaneer Team
Bosley Real Estate Ltd., Brokerage – (416) 322-800
– we’re here to earn your trust, then your business –
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*Love Canadian Housing? Check out Steve’s University Student Mentorship site called Houseporn.ca which focuses on architecture, landscape, design, products and real estate in Canada.