How Urbaneer’s Toronto Real Estate Marketing Program Sold This Sun-Kissed Contemporary Loft In Riverdale’s Printers Row

For Sellers, Real Estate, Riverdale / Playter Estates

Are you looking for a Toronto real estate team to inform you on how the selling process works in our current market conditions without undue pressure or obligation?

Are you seeking a property group collectively committed to making it as effortless as possible for you while garnering top dollar?

I’m Steve Fudge and I sell real estate in Toronto, Ontario, Canada. With 30 years of experience years as a Top Producing Toronto realtor – and having executed hundreds of transactions representing both Buyers and Sellers of freehold and condominium housing across the original City of Toronto – I am committed to serving you with a custom sales program specifically designed to showcase your property in its optimum light!!

When you enlist the Urbaneer Team, your property is featured for sale on multiple platforms with multi-faceted promotions. And best of all – it’s custom-created by us to attract qualified buyers interested specifically in your neighbourhood, your dwelling type, and the architectural and design features unique to your property.

Here’s how we did it with the listing and sale of this vintage 1bed+den 2level loft in Printers Row in Riverdale!



What We Do @Urbaneer

One of 12 custom lofts converted in 2001 by developer Bob Mitchell located in the former Bell Telephone World Headquarters constructed in 1911 – we launched a marketing program custom-tailored to expose this unique urban space to the largest pool of prospective purchasers while ensuring its keywords would attract its specific target market.

A 1bed+den loft like this one, situated in a boutique building, and nestled in prime Riverdale is a very special home indeed. In fact, since it was converted over 20 years ago – when we sold half of the 12 lofts preconstruction – the five 2-level lofts on the first level have long appealed to a very specific target market. Who? Intelligently designed, with exceptional sun-dappled terraces, these residences have long appealed to professional single and couple straight and gay boomers who have adult children with kids living in this neighbourhood. These fantastic lock-up-and-go pied-a-terres rarely come to market. In fact, I last sold this particular loft 11 years ago exclusively.



Market Exposure & Information Packages

The day this Sun-Kissed Contemporary Loft In Riverdale’s Printers Row came to market we sent a direct mail postcard (see above) to 4,900 households in the surrounding Riverdale neighbourhood.

Receiving offers anytime, we accommodated private viewings and hosted two public open houses to ensure maximum exposure.

In addition, every Buyer who showed the property received a digital promotions package that included a custom-designed Sales Prospectus outlining the benefits of the neighbourhood, the history of the building, the features of the unit, and a comprehensive summary of expenses and property upgrades. We also had the Status Certificate and the associated Condo Documents – including a comprehensive summary of the buildings operations, expenses, and proposed imminent upgrades and improvements – available for interested parties. We also spent a considerable amount of time engaging the property manager to ensure we were fully informed and well-versed on the condominium corporation so we could serve our Seller and potential Buyers to our highest ability. After all, selling a condominium is not only about understanding the bricks and mortar condition of the complex,  but being well-versed in the Engineering Reports, Reserve Fund Study and Financial Statements is essential if the Listing Realtor is going to convert prospective Buyers into active Bidders.

Along with our Direct Mail Campaign & Open Houses, we promoted this character loft by creating custom content about the location, the architecture, as well as urban amenities in proximity to the property which we posted and promoted on our blog and social media feeds – including Facebook, Twitter, and Instagram.



Targeting Buyers By Promoting Location, Loft Living, & Area Amenities

Here is the some of custom content we created and published during the 28 days it took to secure a firm and binding purchase:

A Sun-Kissed Contemporary Loft In Riverdale’s Printers Row

Edwardian Architecture At Printers Row Lofts In Riverdale, Toronto

Refuelling & Relaxing At Riverdale Perk Cafe

Here Comes Toronto’s ‘Ontario Line’ Transit Network

Wonderlust In Withrow Park

Enjoy A Brew With A View At Rooster Coffee House In Riverdale

A Return To Riverdale Park East

Exploring Vintage Brick & Beam Factory Conversions & Concrete ‘N Cool Contemporary Lofts In Toronto

Riverdale’s Batifole Reigns Supreme For French Cuisine

Dear Urbaneer: What Is The Difference Between A Hard Loft And A Soft Loft?


Each one of these articles ends with a ‘call to action’ to view the listing, and each was promoted through various social media platforms.



Listed for 28 days, the successful Purchaser received our comprehensive digital package and viewed the property twice before proceeding with the purchase. The Buyer was one of 2 parties who submitted offers for our Seller’s consideration. Our Seller accepted the second bid, accompanied by a sizable $100,000 deposit, and a completion date convenient to both parties!




A Program Tailored To Buyers – And You!

Although almost any realtor can sell a property in Toronto, finding the right Buyer – including those who live outside the city and never cross the threshold of your dwelling – requires a company that understands the nuances of your property type, where it’s located, who the Buyer profiles are, and how to be effective in capturing their attention and convincing them it has all the qualities they’re seeking.

It’s also about meeting the individual needs and criteria of you, the Seller. Whether you’re looking to facilitate a quick sale, find a Buyer who will complement the fabric of the community, or you’re wanting to achieve the highest price, at Urbaneer we welcome facilitating your specific needs and requirements. Quite frankly, we have never subscribed to the one-size-fits-all approach to the promotion and sale of real estate; homes are as unique and multifaceted as their Sellers! If you’re seeking a top-notch, ‘white glove’, professional, and caring team, give us a ring or email us. It would be our pleasure to make an introduction!



Want to learn more? At, we offer a strategic sales program derived from data, comprehension, and historical knowledge gleaned from decades of experience. Check out our approaches and strategies to marketing properties in Toronto, Ontario, Canada in:

Marketing Your Toronto Real Estate With Urbaneer’s Steven Fudge

Marketing Your Home With Urbaneer: Social Media

Psssst… it works!



Here are a selection of other properties we sold – and exactly how we did it!


How Urbaneer’s Custom Marketing Program Sold This Handsome Edwardian Residence In East York


How Urbaneer’s Custom Marketing Program Sold This Authentic Broadview Loft In Riverside


How Urbaneer’s Toronto Real Estate Marketing Program Sold This Sun-Soaked Semi In Swansea


How Urbaneer’s Toronto Real Estate Marketing Program Sold This Cool Condo In The Entertainment District


How Urbaneer’s Toronto Real Estate Marketing Program Sold This 1930’s Swansea Bungalow


How Urbaneer’s Toronto Real Estate Marketing Program Sold This Roncesvalles Duplex In The Pandemic


How Urbaneer’s Tailored Toronto Real Estate Marketing Program Sold This House During The Pandemic


How Urbaneer’s Tailored Toronto Real Estate Marketing Sold This Condo During The Pandemic



Are you planning to sell your property now or one day in the future? We have a sterling track record – including being one of Bosley Real Estate’s Top Producers over a span of almost 30 years. We are committed to excellence.



With three decades of experience navigating the ever-changing Toronto real estate market, a commitment to promote the sale of properties like yours with interesting and relevant information, and the ability to guide Buyers with credible insights and well-informed guidance, the Urbaneer Team help without pressure or hassle.

Please consider our services!


Thanks for reading!


-The Urbaneer Team

Steven Fudge, Sales Representative
& The Innovative Urbaneer Team
Bosley Real Estate Ltd., Brokerage – (416) 322-800


– we’re here to earn your trust, then your business –

Celebrating Twenty-Eight Years As A Top-Producing Toronto Realtor


*Did you know we were recently listed as one of The Top 25 Toronto Real Estate Agents To Follow On Twitter! – The Top 50 Blogs On Toronto – and The Top 100 Real Estate Blogs In Canada? Consider signing up in the box below to receive our FREE monthly e-newsletter on housing, culture and design including our love for unique urban homes and other Toronto real estate!


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