Are you looking for a Toronto real estate team to inform you on how the selling process works in our current market conditions without undue pressure or obligation?
Are you seeking a property group collectively committed to making it as effortless as possible for you while garnering top dollar?
I’m Steve Fudge, and I sell real estate in Toronto, Ontario, Canada. With 34 years of experience as a Top Producing Toronto realtor – and having executed hundreds of transactions representing both Buyers and Sellers of freehold and condominium housing across the original City of Toronto – my team and I are committed to serving you with a custom sales program specifically designed to showcase your property in its optimum light!!
When you enlist the Urbaneer Team, your property is featured for sale on multiple platforms with multi-faceted promotions. And best of all – it’s custom-created by us to attract qualified buyers interested specifically in your neighbourhood, your dwelling type, and the architectural and design features unique to your property.
We Serve You From Beginning To End
One of the first things we do after making our introduction is walk through your property in your presence to collectively assess the opportunities and constraints of your dwelling and its location, determine how to enhance its features best, minimize its limitations in person, and identify ways to elevate the property’s presentation and maximize your return on investment. This includes helping you prioritize what deficiencies should be tended to, if any, summarize where and what you should pare down and pre-pack in advance of moving, and, as part of our Urbaneer Style Enhancement Service, recommend what existing contents should be removed – due to size, condition, or utility – in advance of listing to ensure your property presents its spacious best. This is an important consideration and distinction for homeowners to understand because, as I wrote in Why Staging Is Important When Selling Real Estate ‘how we present a dwelling for sale and how we live in our home are two distinct processes and experiences. Even when our objective is to keep as much of our client’s belongings in place, which is much easier and less intrusive an undertaking than hiring a professional staging firm, editing a household of some of its contents is inevitable. Why? Because the place in which one’s domestic affections have been grounded, particularly by one’s chosen family over the years, is typically full of objects and tokens with meaning and memories that have been endearingly collected over time and unintentionally cluttered by sentiment. And please understand, as I write this, that we genuinely adore a house with the patina of a well-loved home, and we make every effort to capture and distill its essence when preparing a property for sale.
However, our profession is in the shelter industry, and our business is focused on maximizing the financial gain of our clients’ bricks-and-mortar investments. Because of this, the process of presenting a dwelling for sale is dramatically different than making a home. But this doesn’t mean we’re disinvested in honouring its history. In fact, given that the contents of a home tell the story of its occupants, we keep the pieces that align with the character and presence of the house, while the ones we select are symbolic placeholders representing the next owner. In this respect, although we’re acutely aware of the fashion of housing, we’re highly attuned to the power of place. Instead of filling a property with over-the-top items that draw too much attention, the carefully chosen items we select serve to support the domestic stage, where the dwelling itself is the star of the show.
We edit a client’s home so that prospective purchasers can navigate the space easily and not be distracted by the contents. We incorporate a few select pieces from our own curated collection that speak to both form and function, are identifiable as on-trend, and provide intentional cues. After all, the key to successfully executing a place with ‘pop’ is not limited to its appeal on Instagram, but to taking the target market across the threshold on the journey to domestic desire. This means putting them on a space plan path that flows effortlessly, is carefully revealed, is elevated yet accessible, and purposefully presented so Buyers can see how the property will support and enhance their personal lives.
We Create Context By Sharing Community & Building/Development Information
We believe it’s essential to tell the story. This means our feature sheets can often run up to 14 or 16 pages, featuring professional photographs, floor plan visuals, and custom copy that promotes the benefits of the neighbourhood, the history & amenities of the property, the features of the residence, a summary of upgrades & an annual accounting of operating expenses. If you’re receptive, we have you write a ‘Note From Our Sellers’ that we insert into the sales and marketing package. In it, we encourage you to share your go-to neighbourhood destinations, perhaps a bit about the fabric of the community, the qualities of your home that make it special to you, and even some of the memories you made within these four walls with your chosen family. Frankly, the Note is always well-received by prospective purchasers. They appreciate the personal touch. And it calls clearly to the fact that we’re not just selling bricks and mortar.
We’re selling a Home with a history.
And we love to tell its story.
In the case of this gorgeous residence – A Tony Townhouse On Bloor Street West At Symington – the moment it went onto the Multiple Listing Service ‘For Sale’ – we launched our property promotions program on social media & print, to our client base and the property’s target markets.
While the property is for sale, each prospective purchaser viewing it receives a digital promotional package. If they’re serious, we provide the Due Diligence Documents promptly, including the Status Certificate and associated Condo Documents, which cover operations, budgets, future funding, maintenance & repair, and property management information. This critical information is available immediately, given that our objective is to convert prospective Buyers into active Bidders.
Targeting Buyers By Promoting The Complex & Area Amenities
During the seven days preceding the scheduled offer date, we promoted the property in advance. We created, published, and promoted the following articles to expand awareness about this sweet suite. Our objective is to ensure the Buyer is both well-informed and well-prepared at the time they submit an Offer to Purchase.
Each of these included a large promotion for the property and a call to action with links!
Domestic Bliss Is A Turn-Key Townhouse
How Can I Be Smart About My Condominium Wish List?
The True Value Of Public Transportation In Toronto
Spring Sweet Treats at Bakerbots Baking In Bloorcourt Village
Does your realtor do this?
(If they don’t, consider calling us so we can introduce our services. We would love to be your value-added realtor of choice.)
The Outcome
Despite riding the downturn that characterized the Toronto real estate market this past Spring, we still received 26 showings in 6 days. We were able to present three offers to our seller for their consideration. That’s efficiency!
Listed for $799,000, the property sold for $881,000!
A Program Tailored To Attract Buyers – And Ensure Your Property Is Sold!
Although almost any realtor can sell a property in Toronto, finding the right Buyer – including those who live outside the city and may never cross the threshold of your dwelling – requires an informed experienced team that understands target marketing for specific Buyer profiles; who crafts compelling copy promoting your property & the assets of its location; who is available to show prospective purchases at a moment’s notices, and delivers a comprehensive due diligence package that convinces Buyers they have all the information they need to proceed with an Offer.
It’s also about meeting your wishes, wants, and needs as the Seller. Whether you’re looking to facilitate a quick sale, find a Buyer who will complement the fabric of the community, or you are seeking the highest price possible, The Urbaneer Team welcomes serving your objectives. And because every home, like its owners, is unique, be assured we’re committed to creating a custom marketing program tailored to attract attention. If you’re seeking a top-notch, ‘white glove’, professional, and caring team, give us a ring or email us.
It would be our pleasure to make an introduction.
We could show you all of our past listings—the bold and the beautiful—but what would the value be in that?
How about the trickier ones?
Below are the unique circumstances surrounding the sale of 5 other listings, and how we executed our custom marketing program to achieve a win for our Sellers.
How Urbaneer Sold This Panoramic Penthouse In The Chocolate Company Lofts On Queen Street West
How Urbaneer’s Custom Marketing Program Sold This Family-Friendly Home In Riverdale
How Urbaneer Sold An East York Bungalow ‘Estate Sale’ For Redevelopment
How Urbaneer’s Custom Marketing Program Sold This Handsome Edwardian Residence In East York
Are you planning to sell your property now or one day in the future? We have a sterling track record we are committed to excellence.
With three decades of experience navigating the ever-changing Toronto real estate market, a commitment to promote the sale of properties like yours with interesting and relevant information, and the ability to guide Buyers with credible insights and well-informed guidance, the Urbaneer Team helps without pressure or hassle.
Thanks for reading!
-The Urbaneer Team
Steven Fudge, Sales Representative
& The Innovative Urbaneer Team
Bosley Real Estate Ltd., Brokerage – (416) 322-800
– we’re here to earn your trust, then your business –
Celebrating Thirty-Five Years As A Top-Producing Toronto Realtor
*Did you know we were recently listed as one of The Top 25 Toronto Real Estate Agents To Follow On Twitter! – Also this: Urbaneer Lands Spot On Feedspot’s ‘Best Toronto Blogs’ List
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*Love Canadian Housing? Check out Steve’s University Student Mentorship site called Canadian Real Estate, Housing & Home which focuses on architecture, landscape, design, products, and real estate in Canada!