Even on my dreariest day, being surprised with fresh flowers can turn my mood right around! The colour, the smell, the artistry… I find flowers caress the senses until I feel like I could bloom too!
Tucked on the southern stretch of Roncesvalles Village at Galley Avenue, the charming flower and plant shop – Willem & Jools – is filled with captivating flora that is guaranteed to pique your curiosity!

*Photo courtesy of the Willem & Jools Facebook account, with thanks!
Since opening in June 2015, Willem & Jools has thrived in the Roncy neighbourhood. Owner Joanne Winkelaar’s keen eye for unique colour combinations and forms, as well as her propensity for continually exceeding the expectations of her customers, has cultivated a loyal clientele that frequent her bright and fragrant workspace regularly.

Images courtesy of willemandjools.com, with thanks.
Willem & Jools (named after her Joanne’s two sons) partners with many Ontario farmers to keep the shop stocked but also imports Dutch-grown flowers from high-quality suppliers. It’s also worth mentioning that Joanne is part of the Local Flower Collective, started in 2018, a group focused on growing organically and bringing local blooms to your table.
Being just as varied as the flowers and plants she carries, Joanne’s business runs the gamut from weddings (well over a hundred, now) to events to personal arrangements. And delivery!

Image courtesy of YellowPages.ca
We love that Joanne aims to change people’s perspectives on the roles flowers and plants can play. Like, at funerals, she all but refuses the classics, like white lilies. “I try to use flowers as a way of enhancing and turning around stereotypes. People don’t need to see sombre flowers at funerals, they need to see bright, beautiful, garden-fresh things,” she says. YellowPages
Joanne also stocks unique giftware, such as preserves, accessories, cosmetic bags, etc. I particularly love her selection of plants, which are hand-picked from various greenhouses. Her stock is always healthy and flourishing (no half-dead “bottom-shelfers” here!) with plants that range from easy to care for and resilient, to those that need more attention and love to thrive.

Whenever I need an interesting arrangement – something unique and stunning – I depend on Willem and Jools.
Beauty and vitality, at a very reasonable price!
Willem & Jools
FLOWERS AND GIFTWARE
“Fresh cut flowers in-store or to your door!”
(416) 588-5566
willemandjools@gmail.com
125 Roncesvalles Avenue, Toronto, Ontario M6R 2K9
Monday – Limited Hours
Tuesday: 10:00am-4:00pm
Wednesday: 10:00am-4:00pm
Thursday: 10:00-5:00pm
Friday: 10:00-5:00pm
Saturday: 10:00-5:00pm
Sunday: 11:00-4:00pm
*Cover Image courtesy of the Willem & Jools Facebook page – we hold no rights. Thank you!
Looking to live in what’s considered one of Toronto’s most desirable neighbourhoods? Roncesvalles has a unique cross-section of young professionals, creatives, progressives, and new families, which has resulted in a wide range of unique amenities – like the shops, boutiques, retailers, and restos on Roncesvalles Avenue! Check out our new lease listing across from High Park, and just a few blocks from Roncy Ave!
For those seeking a calibre rental with all the fixings, this stellar offering will do more than draw you in – it will give you a reason to stay! We call it: A Handsome Executive 2Bed Apartment For Lease, Located Beside Bucolic High Park, offered at $4795/month!
This gracious, renovated two-bedroom apartment is one of four generous residences in a meticulously maintained, purpose-built Edwardian fourplex constructed in 1920. Surrounded by mature native trees and shrubs, each of the four units in this handsome residence enjoys its own street address, two private entrances, three exposures, and a designated parking spot in the paved parking area east of the building.
Questions? Interested in a private viewing? Contact James Ormston (james@urbaneer.com) or Steven Fudge (steve@urbaneer.com)
Here’s another we sold in this neighbourhood!
We called this handsome and renovated 3+2bed 2bath dwelling, ‘An Elegant Edwardian Duplex On Sorauren Avenue In Roncesvalles Village‘, NOW SOLD!

Since 1989, I’ve steered my career through a real estate market crash and burn; survived a slow painful cross-country recession; completed an M.E.S. graduate degree from York University called ‘Planning Housing Environments’; executed the concept, sales & marketing of multiple new condo and vintage loft conversions; and guided hundreds of clients through the purchase and sale of hundreds of freehold and condominium dwellings across the original City of Toronto. From a gritty port industrial city into a glittering post-industrial global centre, I’ve navigated the ebbs and flows of a property market as a consistent Top Producer. And I remain as passionate about it today as when I started.
Please consider contacting me at 416-845-9905 or emailing me at Steve@urbaneer.com. It would be my pleasure to assist you.
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Serving first-time Buyers, upsizers, downsizers, and people building their long-term property portfolios, our mandate is to help clients choose the property that will deliver the highest future return on their investment while ensuring it best serves their practical needs and their dream of “Home” during their ownership.
Are you considering selling? We welcome providing you with a comprehensive assessment free of charge, including determining your Buyer profile, optimizing your return on investment, and tailoring the listing process to your circumstances. Check out How Urbaneer’s Custom Marketing Program Sold This Family-Friendly Home In Riverdale to learn more about what we do!
Consider letting Urbaneer guide you through your Buying or Selling process, without pressure or hassle.
We are here to help!

-The Urbaneer Team
Steven Fudge, Sales Representative
& The Innovative Urbaneer Team
Bosley Real Estate Ltd., Brokerage – (416) 322-800
– we’re here to earn your trust, then your business –
Celebrating Thirty-Five Years As A Top-Producing Toronto Realtor
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