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Here's what we explore in our May 2015 issue:
First, we share our Homewatch newsletter, entitled, 'Red Hot or Red Alert? Urbaneer’s spring 2014 Toronto Real Estate Forecast Part 1'. In this newsletter, we synthesize the various analyst predictions which have dominated the headlines as of late, as well as discuss the role of affordability and debt in how it's shaping the Toronto property market. In Part Two, we’ll take a look at the interest rate drama (yes, drama!) and our concerns over the City's booming condominium market. In order to better share that information with you, this newsletter was converted into a direct mail piece and delivered to around 40,000 Toronto households this month. It's part of our on-going marketing efforts that range from traditional print campaigns like advertising our Innovative Space ad in the Friday Globe and Mail (as we have done for over twenty years), along with our presence on Facebook, Google+ and Twitter.
This month, our Dear Urbaneer series post is called, 'Should I Max Out My House Hunting Budget With CMHC Mortgage Loan Insurance?' In this popular piece, we respond to the following client question: “Dear urbaneer: After several months of house hunting, with a few near misses and a few bidding war heartbreakers, I’m contemplating re-thinking my strategy. I’d set my budget prior to my house hunt based on my own comfort level and calculations, which was lower than what my lender had pre-approved me for. I’m thinking about increasing my budget – and proceeding with CMHC Mortgage Loan Insurance with less than 20 percent down – with the assumption it will open the door to more choice, and potentially add more competitive power to my house hunt. I will admit though, I’m a little uneasy about the cost of it all, taking into consideration the high prices of homes and all the associated closing costs. On the one hand, it compels me to jump in while I still can. On the other I want to make sure I’m not getting myself in over my head financially. What should I do?” We love questions like this – be sure to read our advice!
Each month we like to share the story of one of our dedicated Buyers and their home-buying journey. If you're a regular reader of these posts, you know we help all kinds of purchasers including first time and move-up buyers, down-scaling zoomers, investors, and people relocating to Toronto. In our May Home Of The Month blog, we focus on the surprisingly difficult task of finding a 2-bedroom condo in the downtown core. Our search eventually took us to Cityscape Terrace at 500 Richmond Street West, which was one of the first condominiums built in the Fashion District. Our Buyers snapped this property up for $2000 under list, with the decision to do some renovations to bring the space up to their standards. Check out the full story and the renovation photos!
The most exciting moment for me this May was when my loft hit the market. In 2011, I began a deluxe reno, with the final cost tallying a squeak under $250,000! After enjoying the custom loft myself for a few years, I was finally ready to move on to my next adventure! One of our popular blogs was the debut of the 'virtual tour' of sorts. It is a short video that showcases the loft and a couple nearby amenities. Check out the post! And here's more on my Ethereal Vintage Movie House Loft in Little Italy, which we offered for sale for $679,000!
Though we at urbaneer believe in modesty in moderation, this month we were proud to post a testimonial that simply made us glow! After all, in the real estate industry, referrals and recommendations are the back bone of our business. Our terrific Buyers Jessica and Daniel, who were referred by another urbaneer client (thanks Janna!), knew they wanted to purchase the perfect pad in the Kensington Market Lofts. They entrusted our services to help them find that dream space!
And don't miss the sensational unique urban homes listed for sale and lease for your consideration!
Click HERE to read our May newsletter, brimming with entertaining and informative content!
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And please remember, we are always here to help.
~ steven and the urbaneer team
We're here to earn your trust, then your business.