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Here's what this month's issue explores:
First, we share our newsletter called 'HomeWatch News – Slump or Sizzle? Urbaneer’s 2014 Spring Forecast Part 2'. It's a synopsis of our second Spring Real Estate Forecast installment which we turned into a direct mail piece delivered to 40,000 Toronto households this month. It's part of our on-going marketing efforts that range from traditional print campaigns like advertising our Innovative Space ad in the Friday Globe and Mail newspaper (for over twenty years), to our social media presence on google+, facebook and twitter.
Each month we share the tale of what one of our buyers bought in our 'Home Of The Month' Feature. This month we share our Buyers' search for the perfect family home in The Annex, one of the downtown core's premium neighbourhoods! Given the location is highly-coveted, with prices to match, these first-time purchasers sought a residence with an income component to help offset their mortgage. Their intelligent buy was a former luxury triplex which had been deconverted into a single family residence with a two-bedroom lower level unit. Well-presented and stylish, we especially love how this dwelling can easily be returned to a 3-unit suite in times of need or by choice. We love how these Buyers bought the Smart Buy!
In this month's 'Dear Urbaneer' post called “Dear Urbaneer: How Long Does it Take to “Break Even” After I Buy Property?” we explore the factors and costs associated with the purchase and sale of property in Toronto, and how these – in addition to maintenance and repair costs – can really add up. For those buyers taking the leap into home ownership – especially with smaller down payments and larger debts – factoring in the cost of paying 'more than what your place would rent for' ultimately impacts how much you net out when it comes time to sell. In fact, in many instances, we've found it takes 5 to 7 years to break even after buying property in downtown Toronto. Did you know that?
In our post called 'Interest Rates, Affordability, and the Toronto Housing Boom', we address how interest rates play into the affordability of Toronto real estate. With the forces of migration, demographics, international investment and three generations of Torontonians competing for property in the original city boundaries, demand for downtown housing far exceeds the limited supply with no signs of changing. As incomes remain static and housing prices soar, we query the risks associated with our unprecedented housing boom. What should a Buyer do?
We also take pleasure sharing our discovery of our company name – URBANEER – as a new word in the Urban Dictionary as of January 2014. What's amazing to us is that we created our shingle back in 1993 – along with the tag line Pioneering Your New Urban Spirit – to compliment our speciality in loft conversions. Since then we've assisted in the concept, sales and marketing of over $50 million in Innovative Space in the City of Toronto! Check out the definition, and discover how forward-thinking we've always been! Who wouldn't want that in a boutique real estate firm?
Plus, we're featuring all our unique urban spaces listed for sale or rent, for your consideration!
Click HERE to see our chock-full-of-info June newsletter!
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~ the urbaneer team