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Here's what we explore in our December 2016 issue:
First, we share our Homewatch News contribution, 'The Importance Of Securing Accurate Homeowner Insurance'. At this holiday time of year, when our lives are a whirlwind of giving and recieving, and the gifts are piled high, it's important to ensure that your possessions are properly protected. While most property owners know of the necessity of property insurance, this post reinforces how critical it is your insurance coverage be detailed and correct. Our HomeWatch newsletters are usually turned into direct mail pieces, delivered to around 40,000 Toronto households. It's part of our on-going marketing efforts that range from traditional print campaigns – like advertising our Innovative Space ad in the Friday Globe and Mail newspaper (for over twenty years) – to our informative blog and our growing social media presence on Facebook, Google+, Instagram and Twitter.
Each month we share the tale of what one of our buyers bought in our Home Of The Month feature. In December, we recount the story of Buyers that had been living in their Junction two-bed condominium for the past five years. Situated just steps from family, the condominium had served them well but, with a second child on the way, finding new accommodations for around $800,000 was a necessity. Like many Buyers, their preference was to stay in their neighbourhood, but The Junction has being seeing prices skyrocket this Autumn, and the price of entry is becoming cost prohibitive for many. Be sure to read the full story of how they managed to secure a detached home – with parking – especially if you're a looking to climb the property ladder in the new year!
In December's installment of our Dear Urbaneer series, entitled, 'What Is the Difference Between A Hard Loft And A Soft Loft?, a client posed the following question: “Dear Urbaneer: We love the aesthetic appeal, unique design, and open concept space plans that lofts provide. In our search, we’re discovering that not all lofts are equal, often defined by the terms 'hard loft' and 'soft loft'? What are the factors of this market, and which kinds of lofts are more desirable?“ We've been asked variations of this question many times in the past, and this letter provided us the perfect opportunity to not only share the history of lofts in Toronto, but also discuss our accumulated phychographic findings on loft dwellers! Don't miss this – it's a good read!
So how did this month's blogs do? We're thrilled that one of our most popular blogs this month was our 'Urbaneer Toronto Real Estate Winter 2016 Forecast: Part One'. In addition to the usual suspects that that have dominated our recent forecasts, like escalating prices, eroding affordability, and the growing gap between supply and demand, there have been a few new twists added to the mix. The recent U.S. Presidential election could have some significant implications for Canadian real estate, the disparity between housing types (freehold versus condos) and needs (families versus mingles) is growing, and the introduction of new federal housing-related policies will certainly have a substantial impact on Canadian real estate. This first forecast installment is a must-read for all Torontonians! Also this month, the urbaneer team was delighted that our latest Animal House installment, 'My Top Five Holiday Gifts for Pets', was so well received. Monika offers up great ideas for pet owners who are last-minute shoppers!
And don't miss the sensational unique urban homes listed for sale and lease for your consideration!
Click HERE to read our December newsletter, brimming with important information!
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~ steven and the urbaneer team
we're here to earn your trust, then your business.