Louder And Prouder For Gay Pride And Canada

City Living


In 2010, serendipity would have me representing one-half of a gay couple in Canada’s first national Pride advertising campaign spearheaded by a major corporation. From coast to coast my mug was plastered on bus shelters, subway cars, newspapers, and billboards across the country – some 7 floors high as you can see -looking every bit in love with um, err, well….a….bank?

Actually, the moment this image was snapped the very handsome tall fellow named Colin – whom I had met five minutes earlier in casting and who was now sitting on my lap –  was gently caressing the back of my neck with his fingers. It made me smitten. And the photographer captured that moment and turned it into advertising gold.

In fact, the ad would run a second year.


The tale you’re about to read from my Past shares the journey to my Pride.

But it’s still not Inclusive. And it’s wrong. The Present is for Protest.

I love & support you.





** Reposted from 2011 – Steven **

I’m sure you’re asking yourself “Is Steve A Real Model, or a Model Realtor?” Maybe both? Grin.



It isn’t every day you find your face suspended on a seven-storey city billboard, plastered in almost every subway station, splayed in print ads across the nation or, as was the case a few years back when the ad first ran, flashing on the Dundas Square Jumbotron during CTV’s national coverage of the tense public corralling during the G20 police fracas.

And yet. TaDa! Here I am.

How I came to be on TD Canada Trust’s first Pride bank ad looking very much attached is a madcap tale worth repeating. Especially as I am, in fact, very much single.

But that’s not what this blog is about.

It’s about a matter of Pride.

A few weeks back I took a stroll on the boardwalk in The Beach with a date. It was a late afternoon on a Sunday. The sky was overcast. It was humid. A few raindrops splashed our faces. But we Torontonians were still out enjoying the fact we didn’t need to be wrapped up in a parka as we were a few months ago.



My date had recently immigrated to Canada. Originally born and raised in Costa Rica, this cutie pie’s life and career have been centred on social justice, fairness, and equal opportunity for all. This included his pursuit of a graduate degree in the States where, after ten years of living there and witnessing the 2008 repeal of gay marriage in California, he had to acknowledge the US of A simply wasn’t truly the free country it promoted itself to be. Whereas its neighbour to the north, Canada, is held in high esteem for constitutionally offering these rights to every citizen.

So he immigrated here to live his truth.

Which, as it turned out, included holding my hand for the two hours we walked on the boardwalk that Sunday.

First, while I am extremely comfortable with who I am, my life of singledom does not provide many opportunities for public displays of affection. In fact, the whole experience is foreign to me. So when our hands became entwined during our walk and never let go, I was both delighted and disconcerted. Although the act of holding someone’s hand might seem banal to those of you who are partnered, single people rarely experience these simple gestures. When they occur we find them surprisingly intimate. But despite being entranced, I also experienced some hesitation on how the public at large would react.

I am of a vintage that, in my youth, being identifiably gay invited public scorn, instant condemnation, and a high risk of injury or harm. Imagine, after honouring your sexual identity as an essential part of your true self, and reconciling that many of the collective beliefs, values, and morals of the culture you were conscripted in were false, homophobic, and partly the source of your anguish, your reward for self-enlightenment is social ostracization and a broken rib!

Of course, a lot has changed since the 80s. Whereas in my youth Toronto’s Gay Pride was a grass-roots rally bravely attended by a few hundred placard-carrying demonstrators marching for tolerance, acceptance, and equality, it’s now a week-long celebration culminating in a massive Parade that attracts a crowd of one million people and generates $110 million in revenues for the City of Toronto. More to the point, we now have same-sex marriages, adoptions, surrogacy and, er, divorce. None of which I have done.

Although the tingly warmth of intertwining digits remained my motivation for holding hands, for my date I suspect it represented a gay litmus test of sorts. After residing in two countries gripped with homophobia, his motivation to immigrate to Canada included its commitment to equality for every citizen. In a small way, holding hands in public provided an opportunity to see how liberal and progressive Canadians are. We discovered not one single person we passed over the two-hour journey reacted with negativity or reservation. In a moment of enlightenment, I released those fears in my past while making a commitment to fully celebrate the privilege of being Canadian.

We continued to dinner in a local cafe, had a bottle of wine, some dreadful pasta, and then left to escape the rolling black clouds which were threatening to unleash a torrent of rain.

As we crossed the street I pulled out my camera to take a couple of snaps of us walking arm in arm. As I was maneuvering my camera we realized we were being silently watched by a lone table of six, comprising four men and two women, perched under a patio umbrella in a redneck pub drinking beer, smoking, and looking every bit a rocker biker gang. My date and I bristled knowing we had caught their attention.

“Is it your first date?” growled a raspy baritone voice as the wind whipped and thunder clapped.

“No,” I replied, “It’s our second.”


“Well gimme your camera and let me get a good snap of you!”, he boomed.

The two women squealed “You guys look so cute together!”

In shock, we giggled, let him take our pic, thanked them for their time, and walked back to the car.

Putting on our seatbelts we re-lived the moment. Both of us were dumbfounded.

“Welcome to Canada”, I said.

I am so blessed to have Canada as my home. Those high school years of living a secret, being fearful, and filled with loathing are history. Now I know it’s alright. That I can be one hundred percent entirely Me every waking moment. Whether I’m a billboard model seven storeys high smiling under the tagline “Loud and Proud”, or holding my date’s hand walking on the boardwalk, I am that guy next door called Steve.

My Pride is for Canada.



Want to have someone on your side?

Since 1991, I’ve steered my career through a real estate market crash and burn; survived a slow painful cross-country recession; completed an M.E.S. graduate degree from York University called ‘Planning Housing Environments’; executed the concept, sales & marketing of multiple new condo and vintage loft conversions; and guided hundreds of clients through the purchase and sale of hundreds of freehold and condominium dwellings across the original City of Toronto. From a gritty port industrial city into a glittering post-industrial global centre, I’ve navigated the ebbs and flows of a property market as a consistent Top Producer. And I remain as passionate about it today as when I started.

Consider contacting me at 416-845-9905 or email me at Steve@urbaneer.com. It would be my pleasure to personally introduce our services.

We’d love to introduce your services to you.

Serving first and second-time Buyers, relocations, renovators, and those building their long-term property portfolios, our mandate is to help clients choose the property which will realize the highest future return on their investment while ensuring the property best serves their practical needs and their dream of “Home” during their ownership.

Are you considering selling? We welcome providing you with a comprehensive assessment free of charge, including determining your Buyer profile, ways to optimize your return on investment, and tailoring the listing process to suit your circumstance. Check out How Urbaneer’s Custom Marketing Program Sold This Authentic Broadview Loft In Riverside to learn more about what we do!

Consider letting Urbaneer guide you through your Buying or Selling process, without pressure, or hassle.

We are here to help!



Thanks for reading!


-The Urbaneer Team

Steven Fudge, Sales Representative
& The Innovative Urbaneer Team
Bosley Real Estate Ltd., Brokerage – (416) 322-800


– we’re here to earn your trust, then your business –

Celebrating Thirty-One Years As A Top-Producing Toronto Realtor


*Did you know we were recently listed as one of The Top 25 Toronto Real Estate Agents To Follow On Twitter! – The Top 50 Blogs On Toronto – and The Top 100 Real Estate Blogs In Canada? Consider signing up in the box below to receive our FREE monthly e-newsletter on housing, culture and design including our love for unique urban homes and other Toronto real estate!

*Love Canadian Housing? Check out Steve’s University Student Mentorship site called Canadian Real Estate, Housing & Home which focuses on architecture, landscape, design, products, and real estate in Canada!


Previous Post
City Of Toronto Debuts A Revamped Maps App
Next Post
As-Of-Right Multiplexes Create Missing Middle Options For Toronto Real Estate