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Seducing The First Timer

May 10, 2012 - When urbaneer.com received the call from a Seller who was relocating, his furnishings were already packed up and his exit strategy was to sell his terrace towne in 'as-is' condition. And yes, while there are times it makes sense to sell your place in as-is condition, like when…
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Terrace Swag

April 30, 2012 - Welcome to urbaneer.com's Latest Style Enhancement. To achieve top dollar on any property, Sellers should be prepared to pare down their belongings, execute a thorough Spring Cleaning, and invest some capital to remedy any deficiencies or problem areas in advance of listing. Depending on the extent of work…
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The Zoomer Home

April 13, 2012 - Back in January, urbaneer.com met with a delightful Zoomer couple who were in a quandary on what to do to sell their Queens Quay condo. "To Renovate, Or Not To Renovate?" was the question. Click HERE to read the original post. I'm not sure if you're familiar with the…
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Loft Redux

March 20, 2012 - When our client moved his company out of his authentic 'live/work' loft, leaving it devoid of most furnishings, we decided a design intervention was the only way to go. After all, when you're working with a volume of space where the ceilings are 13.5 feet high and the wall of factory windows span nearly forty…
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Staging Nightmare

October 17, 2011 - While I understand, and as a realtor participate, in the heightened media-induced obsession to 'stage' properties for sale using home furnishings that are 'aspirational' (though, at urbaneer.com, we prefer to implement 'Style Enhancements' which are less contrived and more personable - click HERE for an example - ), sometimes the staging effort is executed all WRONG! In fact, there are occasions where staging makes…
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A Riverdale Style Enhancement

April 11, 2011 - Did you know in this media-induced hyper-stylized day-and-age of real estate most residences, no matter how recently renovated, decorated or furnished, still require some aspect of modification or 'packaging' before coming to market 'For Sale'? It's crazy but true. With hundreds of shelter magazines, websites, plus the 24/7 rotating loop of 'house porn' television programs constantly bombarding us with images of…
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The Mini-Manse Outcome

March 25, 2011 - Today I'd like to share the happy conclusion of my Trinity-Bellwoods Mini-Manse listing. To begin, I'd like you to know Joanne, my Seller of Trinity-Bellwoods Mini-Manse, is an amazing dream client. From the moment she contacted me in February to share some happy news that would necessitate the sale of her first Home, Joanne entrusted me to advise, develop and co-execute a plan of action…
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A LIttle Property Nip N Tuck

March 10, 2011 - One of the services we take pride offering at urbaneer.com is called a Style Enhancement. It's where we guide homeowners on how to prepare their home for sale in a fresh current style that will help it show to its maximum potential and best use. To start, we begin listing items which should be…
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Spring Summer 2011 Forecast

January 24, 2011 - First, for your listening pleasure, here's the Victoria's Secret Fashion Show Spring 2011 soundtrack - and video - can you tear yourself away from those models to read this? For those of you who are wondering why I occasionally toss in some fashion here at the urbaneer.com blog, let it…
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Home Sweet Temporary Home

January 14, 2011 - Three days ago I was up to my eye balls in stress while a barrage of boxes and furniture negotiated by three strapping movers crossed the threshold of my temporary vintage apartment in The Annex. As each mover passed I barked the room where each item was destined and,…
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